Tina Arena
Eleven

Discipline
Creative direction & desgn

Client
EMI Records Australia

After the success of the Reset Tour programme design I was asked to direct and design the visuals for the next album release 'Eleven'. Conceived and produced in London with an amazing team, Paul Scalla (photography), Jonathan Ailwood (styling), Clare Read (make-up) and Mathieu Clabaux (hair) we set out to redefine Tina's imagery and give the project the attention and love so deservedly required for such an Australian icon.

Photography
Paul Scalla